Demystifying Marketing: Bridging the Gap Between You and Your
        Customer

Exercises to Stimulate the Heart of Your Business

By Donna Dahl

  This book is for the entrepreneur who wants the maximum benefit from marketing with a minimum of expense. 

It contains forty Marketing Focus Points or MFPs complete with examples and strategies.  Many of the elements can be implemented immediately without cost. 

Promote your business with confidence.  Readers are praising this volume as a marketing handbook.  It brings the basics of marketing into the realm of your awareness while encouraging your skill development in marketing at the same time.  Learn how to apply sound marketing techniques to your own unique enterprise.  Readers claim that they have changed how they look at their own marketing approaches and that they have been surprised at how dramatically they have benefited from these changes.

What others say:

Donna's style is interactive and fun.  If you have ever wondered what is missing in your marketing plan, you will be sure to find it in this practical book.  John Bullock, Business Development Manager, Derrick Exhibit

This book is full of creative ways to bridge the gap between us and our customers.  Linda McKendry, President and Presenter: Today‘s Displays

Donna’s extensive list of strategies is like a gift that keeps on giving.  Annette Stanwick, Author of Forgiveness: The Mystery and the Miracle, Vice President, Medical Affairs-Gimbel Eye Centre

It is the simple basics done well that will help you to strengthen your business.  Sylvia M. Whitworth. Manager, Social Marketing

Note the cover.  The impression of sinusoidal waves represent how an entrepreneur may conduct more than one marketing campaign at a time and that some programs may be tied together to create harmony and synchronicity with customers and clients simultaneously.