Testimonials

 What others are saying about Donna's Books and Services

Your books are a power house of information. 

                         Lauralee Christensen, Executive Officer, The WIN online

After meeting one-on-one with Donna Dahl, I was quickly made aware that the meeting was really about me and my goals and objectives.

 Donna is easy to work with and a pleasure to spend time with, but don't be mistaken...she is tough and places some very heavy challenges on her clients.

The best part is that Donna sees a problem and immediately sees success out of it.  She helps you figure out your own roadmap towards that success - and then more!  I may now even write a book about some parts of my past work.

In short, Donna kick-started my engine and I am now back in drive.

Katie W. Robinette

Thank you very much for your help in preparing me for my first trade show.  Indeed, you set me on the right track for success and a success it was!  Your ideas, feedback and suggestions proved invaluable.

Tanja Walsh, Travel Counsellor, Travel Counsellors (Canada) Ltd.

"Demystifying Marketing helped me create a marketing process for my business that I could use successfully over and over again.  We had done trade shows, seminars and client appreciation events but nothing seemed to work consistently until I put Donna's ideas into action.  Donna takes the guesswork out of marketing and provides tools on how to deliver a consistent experience to my clients and future clients.  Her organizational skills, upbeat attitude and proven process makes the journey seem easy for the busy small business owner who wants to take their business to the next level but thinks they don't have the time to do it all.  Demystifying Marketing breaks everything down into manageable blocks that can be worked on while attending to the regular demands of a growing business."

Mark J. Popp, Investment Advisor, Raymond James Ltd.

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Thanks for the wonderful reminder Donna. In this fast-paced world where everyone thinks you need to be doing 20 different items on “warp drive” – to be successful, Demystifying Marketing reminds you it is the simple basics done well that will help you to strengthen your business.

Donna has captured the “essence of marketing” in a simple straight-forwarded manner that can help every business owner, marketing or sales consultant improve not only their marketing efforts but the bottom line. Presented in simple concrete steps, the strategies can be implemented right away without any significant upfront costs.

The Tasks and Possible Outcomes presented allow the reader to fully engage in understanding the possibilities and then putting into practice what they have just read. The format of the book allows the reader to “jump to” the elements they are currently working on without having to follow the traditional format of chapter 1 leads to chapter 2. This book will be helpful to business people interested in examining the true art of marketing and getting to the core of your business (sales) – quickly and effectively. 

With over ten years of creating and conducting marketing campaigns for a variety of clients, I found this book reminded me that the true essence of marketing is done by picking some key Marketing Focus Points (MFPs) and doing them well. 

I really understood what you meant by branding.  Since then I have changed my wardrobe and I am a little bit more carefull of my conduct, my appearance and my choice of vocabulary.  It (your presentation) gave me more confidence in myself even after 24 years in the business.  As a result I have already surpassed my goals that I set for myself for the entire year and there is still six months of the year left. 
 
I also reached the President's Club in half the time I normally required.  I just took your advice and your teaching and applied it with every client that I met afterward.
 
I'm a classic example.  After 24 years of doing things basically the same way, your two-hour session was just what the doctor ordered.  For me it has been very beneficial. 

I can't thank you enough.